Almost everyone has heard of the importance of site speed, even the average blogger with lackluster technical skills. In a previous article we did a comparison between two domains and found speed was the likely signal pushing one site above another in mobile searches.
Google wants to provide sites that users will actually use. You may have the absolute best content but if it takes over 3 seconds to load your page its a big problem for ranking.
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In previous updates we’ve mentioned the importance of registering domains with multiple registrars and the importance of private registration when building your PBNs. Expired domains fuel your networks growth and they’re essential for building a network of any real value. Five or ten domains won’t make a network but by the time you’ve built up to a hundred domains or more you’re going to find you’ve spent at least a thousand dollars just on names.
Moz’s Domain Authority is requested over 1,000,000,000 times per year, it’s referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz’s entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data).
What follows is a rigorous treatment of the new Domain Authority metric. What I will not do in this piece is rehash the debate over whether Domain Authority matters or what its proper use cases are. I have and will address those at length in a later post. Rather, I intend to spend the following paragraphs addressing the …
Late last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later).
Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,000 keywords in MozCast, here’s what we observed at the high end:
Counting “organic” results in 2019 is challenging — some elements, like expanded site-links (in the #1 position), Top Stories, and image results can occupy an organic position. In-depth Articles are particularly challenging (more on that in a moment), and the resulting math usually leaves us with page-one SERPs with counts from 4 to 12. Friday’s numbers were completely beyond anything we’ve …
It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, Chapter Five, and Chapter Six for your reading pleasure. As always, let us know what you think of Chapter 7 in the comments!
Set yourself up for success.
They say if you can measure something, you can improve it.
In SEO, it’s no different. Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and …
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this week’s Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.
Hey, guys. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we’re going to be talking about auditing your backlink profile, why you might want to do it, when you should do it, and then how to do it. So …
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time. I can’t think of a market where good and relatively inexpensive experiments are more needed than in embattled retail. The ripple effect of a single new idea, offered up generously, can spread out to encompass new revenue streams for the client and new levels of retention for your agency.
And that’s why win-win seemed written all over three statistics from a 2018 Yes Marketing retail survey when I read it because they speak to motivating about one quarter to half of 1,000 polled customers without going to any extreme expense. …
With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in search from our very own Dr. Pete, Britney Muller, Rob Bucci, Russ Jones, and Miriam Ellis!
1. Answers will drive search
People Also Ask boxes exploded in 2018, and featured snippets have expanded into both multifaceted and multi-snippet versions. Google wants to answer questions, it wants to answer them across as many devices as possible, and it will reward sites with succinct, …
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result? The content you are pitching enjoys significantly more widespread link pickups.
Today, I’m going to take you a little deeper — we’ll be looking at a few techniques for forming an even better understanding of the publisher syndication networks in your particular niche. I’ve broken this technique into two parts:
- Technique One — Leveraging Buzzsumo influencer data and twitter scraping to find the most influential journalists writing about any topic
- Technique Two — Leveraging the Gdelt Dataset to reveal deep story syndication networks between publishers using in-context links.
Why do this at all?
If you are interested in generating high-value links at scale, these techniques …